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FATdrop Anti Piracy launches to help labels detect illegal file sharing · Oct 6, 09:43 AM

Unwanted file sharing harming 9 out of 10 independent labels

Brighton, 5 October: Pre-release music promotion company FATdrop has found that one in six independent labels are doing nothing to protect their music online, despite the fact that nearly 90% (86.6%) believe illegal file sharing on the internet is seriously damaging their business.

FATdrop today launches Anti Piracy, its new automated file search. 250 subscribed labels will now benefit from the first proactive search tool designed specifically for the music industry, including new client, WARP. “We have been using FATdrop a fair bit recently – it’s instant, better for the environment than CDs and the watermarking’s really useful when sending out early promos.” (Calum Morton, WARP)

FATdrop Anti Piracy searches the web for tracks that its clients have promoted, alerting labels to where their tracks have been illegally shared online. Labels can then request to have the illegally shared files removed.

When combined with FATdrop’s watermarking technology, FATdrop Anti Piracy will automatically identify who shared the track, stopping the leak at its source.

Searching 24 hours a day, the FATdrop Anti Piracy ‘robot’ scans approximately 8,000 selected pages per hour, making it far more efficient and powerful than a manual search, and the company plans to continually make the robot faster and smarter. FATdrop found that 52% of its customers are actively searching and removing files from blogs and hosting sites, with the vast majority having a member of their team spending time searching the net manually.

Chris Gorsuch, Co-founder, FATdrop explains: “We’re adding FATdrop Anti Piracy to the service to help labels promote more freely and more actively without worrying about unwanted file sharing. As our clients’ needs change we build new features to help them. Until there’s an industry wide answer to the problem of unwanted file sharing, FATdrop Anti Piracy is a quick and simple way to help reduce it.”

How are labels coping with unwanted file sharing?
FATdrop conducted research with 67 independent record labels (and FATdrop customers). Results breakdown:

  • 86.6% labels feel file sharing on the internet is seriously damaging their business.
  • Only 14.9% labels felt easier access to music through free, legal services like Spotify and We7 is helping to reduce illegal file sharing of their releases. 23.9% think it isn’t, and 61.2% are undecided.
  • Labels feel the following are the three most effective methods of reducing file sharing: * Consumer education (61.2%) * Provide better/more legal, consumer friendly services (52.2%) * Legal action against services (44.8%)
  • 18.2% labels are doing nothing to protect their music online. 52% labels are actively searching and removing files from blogs and hosting sites. 15% are subscribed to a scanning service.

– Ends –

For more information or to arrange an interview please contact Kate Lawson at Bright Young Things on 0207 749 9195 or kate.lawson@brightyoungthings.net

About FATdrop

FATdrop creates pre-release music tools for record labels, promotion companies and other music professionals. FATdrop began in 2007, when Alex and Chris were working at an independent label and needed a better way to manage promos than sticking CDs in envelopes. Their solution became FATdrop’s first tool – a simple, but powerful pre-release promotion service, which lets anyone create and manage digital promo campaigns in-house. FATdrop is privately owned and based in Brighton, UK.

FATdrop continues to innovate new ways to make pre-release promotion easier and safer and now works with over 250 music companies worldwide.
www.fatdrop.co.uk

Notes to Editors

  • FATdrop Anti Piracy is an inclusive part of the FATdrop subscription service.
  • FATdrop Anti Piracy searches the net including music blogs, known MP3 linking sites, forums, file-hosting servers, emerging communities, user-generated content sites, newsgroups, cyber-lockers and anywhere else on the web that files may be illegally shared.
  • FATdrop Anti Piracy is an extra tool to help labels protect their music against unwanted file sharing, in addition to JOVA watermarking. JOVA adds a unique code to each track. This identifies who downloaded it. The code doesn’t affect the music file in any way and the downloader/listener won’t know it’s there unless they are told.
  • FATdrop enables you to send branded digital promos and gather feedback on your campaigns digitally. It makes sense because it’s fast, cost effective and gives you maximum control. FATdrop makes it easy to get the feedback you need on your new releases and gives you the ability to watermark your tracks to detect and prevent file sharing. Click here to check out a promo
  • FATdrop costs £35 per month, with a £50 set up fee.

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