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A Different Approach to Watermarking MP3s · Nov 22, 10:34 PM

FATdrop offers a way to deal with pre-release music filesharing

FATdrop puts labels in control with the JOVA watermarking system


As labels prepare for 2008’s releases, they face a new challenge: fighting piracy without the safeguard of DRM. Major labels began dropping the technology when it proved to be unpopular with consumers, but the problem of pre-release filesharing remains. The anonymity afforded by blogs and p2p sites can make it hard for labels to identify who is leaking their music.

Brighton-based promo company FATdrop is offering a novel solution. Driven by first-hand experience of the frustrations faced by labels, the company is committed to helping them survive in an ever-changing music industry. FATdrop’s latest solution is JOVA, a new MP3 watermarking system.

FATdrop’s promo service and JOVA deliver peace-of-mind in a user-friendly package: as recipients download a FATdrop promo, each mp3 is tagged with a unique JOVA watermark. If a client then finds their tracks being shared illegally, they can download a suspect mp3 and send it to FATdrop for analysis. If a JOVA watermark is detected, FATdrop will be able to identify the original recipient. The client can then decide whether they need to take any action, e.g. removing that person from their mailing lists.

Unlike DRM, JOVA is unrestrictive, and crucially, unlike other technologies to protect pre-release music, it does not affect sound quality. Labels including Renaissance, Global Underground and Sunday Best, and music PR companies such as Get Involved, Hyperactive and Darling Department are among the first FATdrop clients to champion the new service.

For more information please contact press at fatdrop dot co dot uk

Media

Quotes

  • “The fact that FATdrop now gives you the chance to watermark MP3s is a huge development, JOVA is what the music industry needs more than anything.”
    Leo Walton – Darling Department – UK
  • “Couldn’t recommend the service more and now with the extra addition of JOVA watermarking for peace of mind it’s getting even better….muchos gracias to FATdrop :)”
    Jay – Fear Of Flying – UK
  • “Now you have the watermark feature, it just shows that working together can help support the industry.”
    Layla – Sandy Rivera / Blackwiz Records

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